The product development process Article Example | Topics and Well Written Essays - 1500 words

The product development process - Article Example Such demands go in details from quality, affordability, reliability, durability and likeability amongst others. The product development process is such that it is inclusive of all the possible features a potential customer in any part of the world may desire. This paper shall analyze how to develop a product at the Apple Inc. The chosen product is phone line for various models of iPhone. Product development process is a critical area in manufacturing that determines the extent to which a firm may be competitive in its target market. Apple’s products go through the normal development process that many businesses also go through. Before the company launches a product, the product passes through pre-development, development, and post-development. At the predevelopment stages, the company has to go through strategic development, marketing analysis and business plan. To begin with, strategic planning revolves around product project plan. For instance, Apple’s strategic product planning takes into consideration what other competitors are offering. It compares its features against those of other manufacturers in a bid to come up with a new product that meets the market demand. Taking a case study of iPhone 6, it is observable that the pre-development stage maintained some features of the previous version as it improved on some features. All that reflects customers’ desire. For instance, the desire for a slimmer device has not changed. Internal memory is another issue that Apple considers. One of the most important features that Apple considerers is the IOS used in the device. The choice of the IOS enables the product to support features that give it a competitive advantage over its competitors. Whereas it is a common practice for companies to design their new products to conform to the budgetary allocations in the manufacturing and the financial departments, Apple’s