Monday, April 29, 2019
Marketing Systems and Structures, Tesco in the United Kingdom Assignment
merchandising Systems and Structures, Tesco in the United Kingdom - Assignment ExampleThe first store by the name of TESCO exposed up in the year 1929 in the north part of London (Tesco PLC- About Us 2010).Tesco has spread out its number of stores widely around the region of UK as well as around the world. They offer retail services according to the need of the nodes. The main aim of the grocery retail store is to serve the customer. It is important for any retail store to make sure that their customers are satisfied with them. For the retail stores to be successful, it is necessary that customers make repeat visits to the store, in this case, the grocery retail store Tesco (Tesco PLC- About Us 2010). management on customer satisfaction may allow the grocery retail store to become highly cost-effective as they then would be able to attain a large customer base. The instruction of the retail stores should be highly revolving around the issue of customer satisfaction by meeting the demands of the customers (Reichheld 1996). Tesco in the UK alone has around more than 2200 stores. The product range of Tesco includes the groceries, general merchandise, electrical goods, the aspects of banking and insurance services and others of much(prenominal) types (Tesco PLC- About Us 2010).The type of customer that is going to be examined in this specific case is the unwavering customers of Tesco. Customer loyalty can be a very important and strategic factor of allowing the fundamental law to become highly successful in the competitive market. Tesco has demonstrated in many areas that they work on developing loyal customers for their grocery retail store. Some of their schemes have been discussed ahead.Tesco has worked on making their outlets a one-stop shop place for their customers. Now by just visiting Tesco, all the needs of the customers may be execute and this way more customers may be interested in visiting Tesco for their groceries and other needs universe fulf illed accordingly.