Understanding Supply Chain Management in Your Business Strategy Essay

Understanding Supply Chain Management in Your Business Strategy - Essay Example Wal-Mart employs about 2.2 million people in the world and has very innovative and committed leaders to drive its growth. Wal-Mart uses various ways of promoting their products to reach as many audiences as possible. One of the strategies it uses is the Above The Line (ATL) in which the company uses the mass media to promote its brands and reach many consumers all over the world. Such media includes television, radios, the internet, and the print media (Lu, 2015).. The company can reach a wide audience by using the ATL and increase their sales. The other way the company promotes its sales is through Below The Line (BTL) advertising which is a one to one method such as using stickers, pamphlets, brochures, or handbills placed at the point of sale, and on the roads through placards and banners. Product demonstration and samples at busy places such as malls and marketplaces and residential areas also play a big part in advertising. The other BTL by the company are the use of road shows and distribution of literature on the product using vehicles. Walmart competition in the consumer retail industry can be analysed using the Porters Five forces to understand its strategies that make it remain relevant in the market (Lu, 2015).. Entry barriers for Walmart are high as it has outstanding locations, brand name, distribution systems, and financial capital to keep off its competitors. Walmart possesses an absolute cost advantage over its competitors making it remain relevant. To reduce rivalry among established companies such as the Target Company, Wal-Mart differentiates its products and uses smaller packaging to serve low-income earners. Individual buyers have little power over Wal-Mart as its pricing strategies and the quality of its products attract consumers to its retail shops. Wal-Mart has reduced the bargaining power of suppliers by offering a lot of business to manufacturers and wholesalers. Its large suppliers such as the